Guest Profile

Paul Friederichsen

As a creative director and marketing strategist, he helped drive client results for agencies such as McCaffery and McCall (a Saatchi & Saatchi agency), Earle Palmer Brown and The Hauser Group. Paul’s strategic and creative work is diverse and has had a major influence on the growth of brands such as ITT Technical Institute, Jenn Air Appliances, Royal Oak Charcoal, Dixie Crystals Sugar, Absorbine Equine Division, Southern Company, Shaw Flooring, Uniden, and RCA and GE consumer electronics. Paul began delivering his expertise as a marketing consultant in 2005 and has been described by associates and clients as a catalyst for differentiation and growth through his unique approach and deep understanding of both the creative and strategic process.

The Blake Project is a partnership of brand experts that consults with marketers and agencies to help elevate their brands above and beyond the competition through brand research, strategy, licensing and education, through the publication of the Branding Strategy Insider newsletter. Clients include Coca-Cola, Southwest Airlines, Nationwide Insurance, Wyndham Worldwide, US Forest Service and others.